FCPX: A curated journey & my thoughts on Shareist!

5 07 2011


@zbutcher: As mentioned in my last post I think Shareist is a rock’n new curation tool and website. It’s fast, simple and elegantly displays your shares/posts for viewers to visually enjoy. Coincidentally, at the time I began playing around with Shareist, Apple had announced the new version of Final Cut Pro X (FCPX).

At first, I was doing what I always do as a professional (PRO) editor faced with new toys, I was “taking the temperature”: bookmarking and saving reactions, information, videos, etc. for my own personal research. However, that plan didn’t last very long as something bigger had begun to unfold. Users started to download & explore the software immediately only to quickly discover that many features (Tape I/O, multi-cam, OMF/XML support, etc.) required for PRO application (and currently implemented in FCP7) were now non-existent in FCPX.

Even though some were excited, the release was mostly met with vehement opposition and disappointment by the existing PRO market, especially by those of us working in the broadcast television and film industries. Immediately, reactions, information and videos were hitting the net and social media networks at a feverish pace. It was then that I really dove deep into Shareist and decided to place myself in the epicenter of the curation storm and potential Apple marketing “debacle.” An hour later, my “curated mission control center” for FCPX was up and running.

“Final Cut Pro X” [ curated by @zbutcher ] 


My goals were simple: 1) “battle test” Shareist’s functionality and reliability while 2) creating a single destination of responses (positive and/or negative), pertinent FCPX information and videos so myself and others could easily find, read, retrieve, decipher and share accordingly 3) include pre-release “backstory” posts for review and lastly 4) have the site serve as an interesting point of reference a year from now once FCPX has had a chance to be updated and mature.

Shareist rose to the occasion by: a) easily fetching all vital information through it’s impressive bookmarklet b) chewing through YouTube and Vimeo embeds like candy c) quickly uploading pictures and creating screenshots when necessary to keep posts visually interesting d) conveniently placing all necessary share tools (Twitter and Facebook) without any additional help on my part and finally e) elegantly displaying everything in an easy to read dynamic layout . It was consistently solid and allowed me to focus on getting my mad FCPX curation skills on without technical distractions.


It stood tall as a perfectly focused digital newsstand for those willing to make the journey or curious enough to enter. Facebook, followers, Twitter and tweeps held strong on the social media front lines, feeding me & Shareist timely information that traditional news gathers could only dream of (unless they had a time machine). The immediacy of information via the web and social media networks combined with the powers of curation made it obviously apparent to me that users and PROs alike, no longer had to wait for news, they were the news.

Using television as an analogy, it truly felt as though the weeks events unfolded online like traditional journalistic “Breaking News” stories worthy of commercial interruption: The release, the reactions, the responses, the silence from Apple, the Pogue NY Times articles, Apple breaking it’s silence with FAQ page and, of course, the announcements of 50% off deals on competitive ADOBE and AVID products.


It truly has been a crazy two weeks for all those willing to be involved or take witness in the latest chapter of Final Cut Pro. The transition to FCPX and the circumstances surrounding it’s release will mostly likely be remembered by editors as a milestone event, for better or worse. Either way, it has still served as the perfect topic to further my experience with curation while experimenting with a great new tool like Shareist. So in that respect, everything that had happened was beneficial but as a working PRO video editor who’s been using FCP since version 1.0 and makes his living with FCP7… well, that’s entirely different story! And unfortunately, you’ll need to come back for that post a little later.

In the meantime, I appreciate all of you who have visited the site and respect those of you who’ve written posts or created videos I have curated. I hope that it has helped in some way and that it will continue to provide information to those who need it. I will do my best to continue gathering as much pertinent info as possible but recommendations are always welcomed via the SHARE AN ITEM button.

Much appreciated and Rock On my fellow editors for times are a changing and information is key!

Joe B. @zbutcher




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